Product design projects that blend behavioral science, user research, and technical implementation to create meaningful impact.
Product Design Lead • University of Michigan-Dearborn
Led product strategy and design for patient-centered mobile platform integrating with EMR systems via FHIR-compliant APIs. Research analyzing 344,000+ patient reviews currently under review for publication in peer-reviewed medical informatics journals.
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UX Research & Strategy • Strategic Case Study
Strategic UX research identifying 72% service lead loss due to system fragmentation. Designed integration strategy connecting disconnected retail systems to capture lost revenue opportunities. Validated by Home Depot design leadership.
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UX Research & Design • Academic Project
Accessibility-focused redesign with rigorous A/B testing across normal, low, and no vision users (n=18). Achieved statistically significant improvements (p<0.001) in task completion time and error rates through evidence-based design.
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